(What We Are)
(How It Started)
(Why We Do This)
(Who We Thank)
THE ORIGIN STORY
Fa.real Founder Allister Thomas in 2000.
Our first store Summer 2014
It started back when Allister was in high school in 1997. He would do illustrations and graphics for students in his school and draw amazing pictures with his friends in the library across the street attracting a crowd of after-schoolers. His mother helped him come up with the name simply because it describes Allister's unique personality, good nature, honesty and his artistic street style. His younger brother paid to have the first Fa.real t-shirt made to promote the business at their school. In the next few months, more promotional wear was being produced as business increased. As the years passed Allister and his brother developed a collection of promo t-shirts, and caps that was up for sale by 2000 and the Fa.real Clothing Collection was born.
In 2011 Fa.real has expanded into t-shirt screen printing right from home on his dining room table with his wife and business partner, Tracey Thomas. They opened up their first custom t-shirt and screen printing storefront in the Toronto borough of East York on the Danforth Ave.
The Fa.real clothing brand continued to grow and evolved to become one of the first urban t-shirt collections that truly endorses 100% self-representation. Using graphics and illustrations inspired by the 90's, hip hop, BOOM BAP era, Fa.real has established its own look of artistic urban simplicity and a nostalgic retro feel that stands out from the common overdone street styles.
"Back when I started, a past employer told me that my brand should should have a specific meaning. It should tackle a social issue or be part of a movement. Personally, there was a lot of things I was concerned about in the world, but I didn't have the feel to staple my brand to any of them. It's not that I didn't care, I just felt there was something more simple to it all.
What I later realized was that every time I put on a Fa.real t-shirt, I had to be accountable for who I am and what I do. If I wear Fa.real, I gotta BE Fa.real. I know that I'm naturally a funny, intelligent, sarcastic guy that is very nice and considerate, so I gotta not only accept that, I must share it as well. I became dedicated in creating a positive attitude, exploring perspectives other than my own, and I learned how to effectively react to my feelings. I exercised my patience, consideration and forgiveness. I learned not to sweat the small stuff, nothing is as bad as it seems and there are several solutions for every single problem. I discovered that everybody has a life story that can win an award so all people are worth getting to know and learn from. And from all those things I learned from being Fa.real I became a better husband to my wife and father to my two boys, which makes the ultimate difference in my personal life. So when I think of it, I guess I created Fa.real simply to help make MYSELF a better person for others. And with that, Fa.real can be whatever it means to you or anyone else in my opinion." - Allister Thomas.
Now you know what it means to us, what does Fa.real mean to YOU?
Check out Allister's Five Fa.real Philosophies here.
Check out Allistrations Ver. 2.0